You’ll likely use 2-3 fonts per project, and they’ll be the foundation of your typography and a key element of your overall design.Ĭharacter: an individual element, most commonly a single letter, number or punctuation mark.īaseline: the invisible line on which all letters rest. In other words, a font is the distinct, stylized characteristics found within a typeface. If you were to select Georgia as your typeface, then Georgia bold, italic and regular would be your fonts. © Daniel Skrok and Interaction Design Foundation, CC BY-SA 3.0įont: Fonts are specific weights within a typeface. Typefaces of Helvetica, Futura, Garamond, Bodoni, Univers, Gotham, Century, Caslon, Source Sans, Optima, Baskerville and Minion. Arial, Times New Roman and, yes, even Comic Sans are all typefaces. A typeface includes multiple font weights, and its style is shared across all characters, numbers and symbols. A typeface is composed of fonts-much like an album is composed of tracks or a book is composed of chapters. Typeface: Also known as a font family, the word “typeface” comes from physical print and refers to the faces of physical letter blocks. This is not an exhaustive list, but this specific collection of terms is particularly relevant to you, as a UX designer. There is some confusion around typographic terminology, so we’ve compiled the following list of terms to provide some clarity. Effective typography enhances UX, optimizes usability, catches users’ attention and has the potential to increase conversion rates. Typography is a design discipline that involves the use of typefaces and the organization of those typefaces to create readable, usable and ideally, user-friendly interfaces or experiences. Here is a list of terms and a set of typography principles that will help you to become more proficient in this discipline so that you can create user-friendly designs. There are a number of elements to consider when practicing typography. But the design discipline of typography is so much more than choosing an attractive font for your website or app. It’s a cornerstone of UX design more than 90% of online information is in text form. Typography can make or break the success of a site or app.
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